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Wonder no more. Whether you represent an international association or a local chapter, growth strategist and leadership coach Cynthia D'Amour has answers for you. With Boomer members soon to retire, the need to become attractive to younger members is more important than ever. Yet at the same time, you need to keep your base membership and develop a legion of active volunteers. What's the problem? Too many associations are still doing business of being an association the way they have done it for years. Sure, almost everyone now uses the Internet and e-mail. Who can imagine life without a computer? The need for change runs deeper...
The solution is a series of forward-focused movements not necessarily a radical overhaul. Build on your foundation and mission and get strategic about meeting the new needs and higher demands of today's members. Your leaders have another critical key for success you need to help develop it. In today's economy, relationships are more important than ever. Your leaders' relationships help you attract more members with more ease. Their relationships also create the trust and value to make your association offerings stand out from your competitors. Enjoy the articles and information on this site. They offer you some good advice to start you on the path to getting more members involved.
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