Welcome!

Welcome to People Power Unlimited!

We work with associations that want to get more members involved and leaders who want to create outrageous results.

Cynthia
D'Amour, MBA

Leadership Strategist

Author, The Lazy Leader's Guide to Outrageous Results

Founder, The Chapter Leaders Playground

Twitter: @cynthiadamour

Meet Cynthia D'Amour, MBA

For more than fifteen years, Cynthia D’Amour has worked with association leaders and staff to get more members involved using a marketing-savvy leadership approach.

Cynthia is a frequent speaker at leadership conferences and conventions adding lots of can-do, high-energy fun to the events.

Having served more than 67 total years on volunteer boards and recruited more than 250 members, Cynthia D’Amour knows first hand the key issues association leaders face every day in dealing with today’s members.


The joy of relationship building is in 
Cynthia’s genes.

  • Her mother makes friends out of strangers everywhere she goes.
  • Cynthia’s dad has been president of practically every organization he ever joined.

Cynthia has a degree in marketing from Michigan State University and earned an MBA in leadership with a focus on association management from University of Phoenix.

Cynthia uses her experience as an 8th grade teacher and an award-winning manager at Macy’s to create a fun approach to developing leadership skills and facilitating strategic meetings.

As Vice President of Communications and Member Services for the Michigan Association of CPAs, Cynthia led her team to receive two honorable mentions in the American Society of Association Executives’(ASAE) Associations Advance America program.

Cynthia D'AmourCynthia walks her talk about using relationship-building strategies 
as a leader. She…

  • Served on ASAE’s Fund Development Committee to help launch ASAE’s 
new foundation.
       
  • Is a Past Chair of ASAE’s Components Relations Section Council and past member of the Research Committee.
       
  • Is a sustainer for the Junior League of Ann Arbor and member of Ann Arbor Area Alumnae Chapter of Zeta Tau Alpha.

Cynthia has received several honors for her work including…

  • Listing in Who’s Who in Business and Professional Women
  • Named one of the Notable American Women
  • Named an Outstanding Young Michigander by the Michigan 
Junior Chamber of Commerce.

Cynthia is the author of seven books including:

  • The Lazy Leader’s Guide to Outrageous Results
  • How to Turn Generation Me into Active Members of Your Association
  • How to Recruit Generation Me
  • Members Tell All
  • Networking: The Skill the Schools Forgot to Teach

She was also a contributor to ASAE’s best-selling Component Relations Handbook.

When Cynthia is not working, she likes to spend time with her husband James and two adorable dogs Raindrop and GiGi. Cynthia enjoys working out and is training to run her first 5K in 2012.