Helping Association Leaders Stay Safe with the Waves of Change

Disruptions are in motion - whether you realize it or not!

  • Technology is on fire.
  • Younger members need to define more of your association.
  • National needs chapters more than chapters need national.

The waves of change are crashing all around us. Call in the Association Lifeguards!

- Cynthia D'Amour, MBA

waves of choice

EVERY Association Needs a
Team of Association Lifeguards on Duty

Cynthia D'AmourWho is reading the waves of change for your association?

Ideally it's a team of people who regularly watch the waves of change and monitor for impact of impact of impact for your association.

(That's not a typo. Impact done three times deep is where you find opportunities as well as foreshadowing of potential challenges to come.)

The once a year (or every three years) strategic plan review is not enough.

It leaves your association vulnerable to unidentified risk which is already moving at a very fast pace.

You've got to have a team trained and keeping their eyes on the waves of change constantly coming in all around us.

Unfortunately, few people have been formally trained to read the waves of change.

The good news is it's a skill, and with practice, something almost anyone can do.

I'm launching an Association Lifeguard Training Program to teach people how to successfully analyze what's going on. We'll start with basic wave reading and build from there.

Eventually your team should know how to read the waves, analyze the impact times three for your association, identify the big picture and being to explore potential futures for opportunities and challenges.

My goals is to help your association embrace the future with greater confidence and success starting with Association Lifeguard Basics and the Association Wave Readers Crew. (Learn more about both below.)

Association Lifeguard Basics

lifeguard towerAssociation Lifeguard Basics 101
Reading the Waves of Change

Change happens all the time. Big change, disruptive change is already here and more is on the way.

The challenge is many association leaders don't realize what they are looking at and it's potential impact on their association. That needs to change now.

In this basic wave reading class, Cynthia D'Amour MBA will teach you a simple approach to help you identify potential impacts for your association.

After just an hour with Cynthia, you'll be able to:

  • Identify potential waves of change to explore.
  • Analyze an individual wave for impact of impact of impact for your association.
  • Explore for potential opportunities and challenges for your association.

You'll roll up your sleeves and learn to HAVE FUN reading the waves of change with others in a virtual setting. 

(Allowing wave reading to be fun helps open your mind to more possibilities!)

Upcoming Association Lifeguard Basics 101: Reading the Waves of Change

Cost for Association Lifeguard Basics 101: Reading the Waves of Change
Introductory price: Only $49

Register Now

Date: Wednesday, April 12th,  2:00 - 3:00 PM Eastern
Class will be livestreamed on Zoom platform
Login information sent prior to class.

Register for April 12th Program Here

Date: Thursday May 18th, 2:00 - 3:00 PM Eastern
ass will be livestreamed on Zoom platform
Login information sent prior to class.

Register for May 18th Program Here

Join the Association Wave Readers Crew

wave readersReading the waves of change is NOT a one-person job.

It's too risky to only have one perspective evaluating what's coming your way.

Ideally, you would have a team of association leaders regularly getting together to analyze what's going on.

Knowing it's going to take time to get enough people trained to make this easy to do - and some associations may choose to never reach this spot, I'm creating the Association Wave Readers Crew.

The Association Wave Readers Crew will meet each month virtually for an hour to discuss the waves they see growing, identify priorities then read the waves of change together.

We'll debate and explore the impact of impact of impact for associations.

I'll document highlights of our conversation in an easy-to-read form so everyone will have a co-created discussion tool to take back to their association.

A polished version will be distributed to all Crew members by the next day.

(It'll be a great launch pad for strategic discussions in your own association.)

Participating in the Association Wave Readers Crew will make you part of a community of future-focused thinkers.

We'll use a live-streaming platform to build the dynamics of the wave reading - as well as the relationships of participants.

(In other words, our conversations will be both strategic AND fun!)

You will hone your wave reading skills to make you more valuable to your association.

Reading the waves of change is a new skill set that requires practice in order for you to become fluent in it - which is a must-do for any serious association leader.

You'll get regular monthly insights into the changes coming the way of your association.

The Details...

Membership is open to association leaders.

Crew meetings last an hour via virtual live-streaming platform and are generally held on the first Wednesday of the month from 2-3 PM Eastern

Upcoming Association Wave Reader Crew dates:

  • Wednesday, May 3rd
  • Wednesday, June 7th
  • Wednesday, July 5th (Date may change due to holiday. Members will decide.)

Your investment for joining the Association Wave Readers Crew:

One session $49  - The Wave Reading 101 Class is your best place to start.
Six-months membership: $199 (You'll save $95!)
12 months members: $299  (Best deal. You'll save $289 - almost 50%!)

Memberships are limited. Join now. Click the link that's the best fit below.

I want to build my skills. Sign me up for six months for $199

I'm all in. Let's read those waves together! Sign me up for the year for $299

EXTRA BONUS: Sign up for a year membership and take the Wave Reading 101 class for FREE! That's an extra $49 saved!

Meet Cynthia D'Amour, MBA

2012-03-Cyn and Dad

I've been reading the waves of change since I was a little girl.

My dad was a brilliant international marketer for more than 30 years.

At an early age, he decided to train me in the language of marketing which included reading the waves of change.

We started analyzing impact times three around the time I started grade school.

As a result, the bulk of my life I've been able to predict what is coming our way as well as potential strategic impact.

A degree in marketing combined with a master's equivalent in teaching as well as an MBA gave me the formal education to round out what I learned as a child.

I've spent the last 20 years helping associations get more members.

In 2017, concerned about major waves I see coming, I launched my weekly Wake Up Wednesday posts to help educate the association world.

I'll be leading the Association Lifeguard Training Program and Association Wave Readers Crew to teach the powerful wave reading skills to the association leaders who want to survive and thrive in the future.

100% Money Back Guarantee


I'm so confident in these programs I have a 100% Money Back Guarantee...

If you attend the Association Lifeguard Training Program and/or the Association Wave Reading Crew, participate in the program, do the wave reading, do any homework, ask me questions when you need help - and you still feel like you have learned nothing, I will refund your money.

I've been teaching people to be more strategic for years and never had to do this; however, I want you to rest easy knowing you will be learning important skills for your investment.