When conditions are stable, being a solid association is easier.
- You look to data as your guide.
- Doing things the way you've always done it keeps things moving along.
- It's a fairly comfortable space to be in.
We haven't lived in stable times for several years - especially now.
- The recent election has launched massive emotions.
- Many feel scared, angry, confused and unsure of their future.
- The president-elect appears to be setting up for significant changes.
Such unstable conditions demand your association try new things to stay relevant to members.
- How you've always done things has to stop being your guiding rule.
- Dramatic change like what we are experiencing demands response and action.
- How will it impact your members and what are you doing?
Don't worry about looking for the silver bullet that's going to fix everything.
- You don't have time to wait for you to find it.
- Your members need attention now.
- What is something you can do to show your members you understand what's going on and you are there for them?
For example, I just launched a Powerful Woman Program to help women embrace their natural power.
- Many women feel less confident since the election and are scared.
- Tapping into their feminine power will personally help them and help heal what's going on.
- We'll be working on skills and building a supportive community of women who raise each other up.
Is being this responsive taking advantage of members - like gas gouging?
- It depends upon how you do it.
- I've been passionate about helping women be more powerful for the bulk of my life.
We don't have anything budgeted for big discounts and/or new programs.
- You don't have to discount anything.
- You need to be there for your members in meaningful ways.
- Support and caring doesn't have to be expensive.
That kind of responsiveness will take extra effort - it's easier to keep doing things the way we've done them.
- You do NOT need to redesign your entire association.
- You DO need to be there for your members in concrete ways when change is this intense.
- Whether the changes are viewed as positive or negative doesn't matter - it's change that needs to be supported.
What can you do for your members to bring support in this time of unstable conditions?
- Educate them on what's happening relevant to their profession and industry - or to those your mission serves.
- Explore as a community how members might be impacted.
- Bring members together to feel supported.
What can you add to your mix in the next three months to show your members you are there for them - in other words, still relevant?
If you are or know a woman who would benefit from feeling more powerful, please check out my Powerful Woman Program at http://cynthiadamour.com/pwp/intro/