Cynthia D'Amour
Helps You
Develop Leaders and Facilitate Growth
Myth-Busting:
Younger Members' Monopoly on the Value Demand
By Cynthia D'Amour
Over
the last couple of months, we've talked a lot about the differences and
strengths Gen Xers may bring to your table.
One
of the loudest themes is their demand for "What's in it for me to
be involved?"
Your
association has to compete for members' time and be very clear in the
value you deliver. Gen Xers want to have meaningful involvement opportunities.
Gen
Xers are not the only ones asking for more value from your chapter involvement.
Many people are crunched for time and have to turn down family, friends,
and perhaps their very limited down time – in order to show up for
you.
This
raised set of expectations and wonderment of "Is this all there is?"
and "Do I really want to stay here?" is also being played out
in the corporate world by Boomer women.
There's
a growing trend of women between 40 and 55 years old who are leaving successful
corporate careers to pursue their passions and a life of meaningful work
– whether it be starting their own business, becoming a community
activist or returning to school.
I predict this trend will continue to grow. As more people find the nerve to leave "comfortable positions" to pursue their dreams, the network of support will grow – making the path for others to follow much easier.
Having
quality of life and passion in work is addictive.
What
does this mean to your association?
The need to prove value for exchange of time is growing. The generational lines of this demand are blurring.
Previously
"content" Boomer members may also start raising expectations
and needing to proof of "what's in it for me to be involved?"
- Whether
you want to attract younger members — or keep your Boomer members,
your leadership team needs to be marketing savvy.
- Weaving
impact and value into everything you do needs to become second nature
for all of your promotions.
- You
need to make every minute count to stay relevant.
There's
an exciting future of active members ahead for those associations that
learn the new skills and work the value plan. Is your value plan getting
the results you need?
Cynthia
D'Amour helps develop leaders and faciliate growth. She works
with associations that want to get more members involved in their association.
www.peoplepowerunlimited.com
©2004 Cynthia D'Amour
©1999-2006
People Power Unlimited
All Rights Reserved
PO Box 130881 Ann Arbor, MI 48113
(734) 994-0097
info@peoplepowerunlimited.com
http://www.peoplepowerunlimited.com